Services

As a publishing and design agency, JPP offers a wide variety of services ranging from fully-fledged customer magazines and websites to ad design and corporate identities. Likewise, the companies we've worked for have varied hugely too, from local businesses to multi-national blue chips.

Here are just some of the services we can offer your business. Click for more information.

Magazines

The UK magazine market continues its rapid expansion, both in terms of paid-for newsstand titles and free customer or membership magazines. The format offers flexibility in presenting and distributing information (they can be in-store, mailed, inserted, or sold at the newsstand), provides a lasting embodiment of your brand and is proven to drive sales and increase loyalty.

Whether it's a full-blown newsstand title (Xplode!), an engaging membership publication (Cycle) or an editorialised guide to products and services (The Collection), we have a proven track record of producing highly-engaging titles with cutting-edge style and content.

Brochures & catalogues

A good brochure or catalogue does a lot more than just list products, it genuinely stimulates, excites and informs the customer.

Working with the likes of Virgin Megastores, PC World and Currys we have transformed catalogue-production into a virtual art form. Our core skill is giving them readability and credibility. By adding editorial elements such as practical guides, tips, jargon busters, quotes and dynamic cut-out imagery, we have created brochures and buyer's guides that position our clients as genuine experts in their field and give customers the confidence to make informed buying decisions regardless of the product.

Equally importantly, we've honed a production system specifically to cope with the challenges of producing product-heavy catalogues.

Ezines & websites

A state-of-the-art website is a vital extension for any modern business, and digital communications offer an interactive, targeted and economical alternative to print.

As an established publishing company, JPP has been able to extend its communications expertise into digital media and has created a number of accomplished websites and online strategies for several clients. Most recently, hugely successful websites for The Oldie and British Gymnastics.

Our solutions are not solely innovative, they are also successful. BT Openworld's ezine recieved clickthroughs of 44%, while NTL's Insider ezine regularly records open rates of over 40%. Compare that to the response you normally expect from direct marketing.

Subscription marketing

James Pembroke has had many years of experience in direct marketing. From April 2007 to July 2009, he increased The Oldie's subscriptions from 20,506 to 30,668 - a 50% increase.

Newsstand distribution

Having been publisher of several titles in Future Publishing's Entertainment division, James Pembroke has great experience in launching and building titles on the highly competitive and expensive UK newsstand. Currently, we manage the distribution of The Oldie which despite its small newsstand sale of 5,000 copies, we have ensured it is stocked in all WH Smith stores, Tesco and Waitrose.

Advertising sales

James Pembroke Publishing has a very realistic and analytical approach to ad sales. We believe in analysing your magazine's market and ensuring that your title is delivering you the volume of advertising it should be for your sector. We currently sell advertising across six titles including launching two of them from scratch.

Copywriting

Expert editorial can make the difference between a communciation that merely informs and one that genuinely engages your customer or client.

With our own editors and sub-editors, and a network of the UK's top journalists, we can generate sparkling subbed copy to order. Whilst the majority of our clients benefit from our editorial services as part of a complete publishing package, we also offer a copywriting service.

Book publishing

In the last three years, we have published and sold in bookshops three Oldie annuals, The CTC Guide to Family Cycling and three paperback collections for The Oldie. We can offer a book packaging service for you.

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