Client Society of Garden Designers
Project Membership magazine
Sector Horticulture
The SGD needed a state-of-the-art magazine to reflect its authoritative industry status.
We relaunched the Garden Design Journal as a 'bible' for garden designers. The larger format showcases stunning photography; bolder typography and clear signposting. Comprehensive strategies for editorial, advertising and increased subscriptions were devised concurrently. We took its non-member paid subscriptions from zero to 1,500 in one year. And its ad sales were increased in its first year by 21%.
